CLIENT
Focal Point Lights
RESPONSIBILITIES
Photography
Staging
Print publication design
Staging
Print publication design
PHOTOGRAPHY/STAGING
LIGHTING PHOTOGRAPHY
Photos of Focal Point's lighting fixtures were staged and shot in our in-house studio, showing products in a range of simulated commercial and professional settings. For application shots, product hero shots, and spec guides, capturing the light distribution accurately was essential. Thus most adjustments were made in-camera with very little editing in post.
Website with staged application photography and product hero shots.
Spec sheet with staged application photo and beam pattern photos, demonstrating light distribution with different accessories.
PRINT DESIGN
Quickship Ordering Guide Redesign
GOAL
Redesign ordering guide booklet to simplify the display of product specs and make it easier to navigate.
CHALLENGE
Focal Point's ordering guide booklet included a lot of information that needed to be organized in a clear and accessible way. The previous catalog could be confusing at first glance, particularly because of the many customizable parts and item codes that required selection.
Solution
In the redesign, this information was organized using a limited color palette to distinguish different part categories and shipping options.
