Projects:
Print / publication design, product photography
Client:
Focal Point Lights
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Quickship Ordering Guide Redesign
Focal Point's ordering guide booklet included a lot of information that needed to be organized in a clear and accessible way. The previous catalog could be confusing at first glance, particularly because of the many customizable parts and item codes that required selection. In the redesign, I organized this information using color to distinguish different part categories and shipping options, 
while keeping the palette limited and simplified.

Lighting Application Photography

Using our in-house studio, I was able to stage and shoot application photos in a range of simulated settings to demonstrate various fixtures in use. For the application shots, product hero shots, and spec guides, capturing the light distribution accurately was essential. Thus most adjustments were made in-camera
with very little editing in post.
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