Teen All Access Pass

Art Institute, Adler Planetarium, misc. Chicago museums
In a collaboration between six Chicago museums including the Art Institute, Adler Planetarium, Peggy Notebaert Nature Museum, and others, the All Access Pass project was an effort to bring teens from underserved communities into the museums by offering free admission. There were a number of challenges to consider—it would have to be simple to use for everyone involved, including students redeeming the passes, box office and ticketing staff from all six museums, the project’s social media manager, and anyone who might be processing demographic data collected from the redeemed passes.
The final product incorporated both print and digital solutions. I designed a passport-style booklet with general information, tear-off tickets with a form on the back for demographic info, and social media challenges to encourage visitors to engage with exhibits. In addition to the passport styling, I drew inspiration from antique maps and field journals in order to create a sense of adventure and discovery. 
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