Teen All Access Pass

Art Institute, Adler Planetarium, misc. Chicago museums
User Experience design, visual design
In a collaboration between six Chicago museums including the Art Institute, Adler Planetarium, Peggy Notebaert Nature Museum, and others, the All Access Pass project was an effort to bring teens from underserved communities into the museums by offering free admission. The project lead was looking to improve upon previous years' iterations of this initiative, and create something more interactive that would keep teens engaged.
There were a number of challenges to consider. The solution would have to be simple to use for everyone involved from end to end, including students redeeming the passes, box office and ticketing staff from all six of the participating museums, the project’s social media manager, and anyone who might be processing demographic data collected from the redeemed passes.
The final product incorporated a combination of print and digital solutions. I designed a passport-style booklet to be distributed at schools, public libraries, and after-school programs, which contained general information, tear-off tickets with a form on the back for demographic info, and social media challenges to encourage visitors to engage with exhibits. In addition to the passport-inspired design, I drew inspiration from antique maps and field journals in order to create a sense of adventure and discovery. 
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