A logo can say a lot about a brand — my own is no exception.
Years ago I discovered my personality type and temperament, respectively, to be that of the Healer Idealist, or INFP. In a nutshell, this marks me as a deeply passionate and empathetic individual with an intuitive understanding of people and a strong desire to help others. The medical cross symbol was chosen to embrace the Healer identity as my driving force.
A few ways in which this has served as a strength in my career... Healers:
"see potential for a better future, and pursue truth and meaning"
"are sensitive, caring, and compassionate, and are deeply concerned with the personal growth of themselves and others"
"are creative and artistic, and enjoy finding new outlets for self-expression"
"want an open, supportive exchange of ideas"
I believe that a wealth of problems can be addressed through effective design and communication. In design, it could involve a small but essential improvement upon an outdated tool or system; in communication, a simple change in wording or tone might have a massive impact. Here is where my particular set of skills come into play — combining the forces of design savvy, marketing experience, intuition, empathy, and creative thinking to serve the greater good.